Jan 21, 2021
In this industry, we talk about marketing and generating leads, but if we can’t consistently convert those leads into profitable deals, we can become frustrated.
Leads need to become opportunities, and that only happens when we perfect our marketing. If we don’t know how to work leads, we will always lose money, but if we develop a system that helps us nurture leads effectively, success is guaranteed.
How do we reverse engineer our sales and marketing so we can reach our goals? What is the difference between leads and opportunities? How do we identify the opportunities in a pool of leads?
In this episode, entrepreneur, investor and owner of Velocity House Buyers, Greg Helbeck shares the secrets and tactics for closing more deals, and how to start seeing massive results.
Three Things You’ll Learn In This
Episode
Why the bottom line is the number that
matters
There’s a
lot of chest pounding about volume in this business, but if we want
to move the needle, our focus needs to be the bottom line. When our
priority is the long-term vision, we see beyond the number of
transactions and become more concerned with profit. Think about the
type of lifestyle you want to have, how much that will cost and
what you need to do business-wise to fulfill it.
The role marketing plays in our
success
The
reason investors struggle to generate enough leads to scale their
business is not putting enough money, time and resources towards
marketing. If we aren’t pushing out enough marketing, it’s hard to
build a real system. It’s also hard to get the feedback that helps
us improve and double down on what’s working.
How to be an effective
salesperson
Our primary
purpose as real estate investors is helping people solve a problem
by selling a property. When we nurture and get into conversation
with leads, we’re able to peel back the layers, and discover their
pain point. Being an effective salesperson is about asking open
ended questions and tailoring our approach to provide the
solution.
Guest Bio
Greg Helbeck is an entrepreneur, investor and owner of Velocity
House Buyers and host of the podcast, Pave the Way. His company
Velocity House Buyers purchases real estate investments in the
greater Hudson Valley region of New York and Dallas,
Texas.
To connect with Greg follow @grego_37 on Instagram and listen to the podcast
here or on your preferred podcast
platform.